PubMatic’s Quarterly Mobile Index (QMI) report was created to provide both publishers and advertisers with key insights into the mobile advertising industry
By analysing the billions of daily impressions that flow through PubMatic's platform, they were able to observe real-time developments in the mobile space that allude to broader digital industry trends. PubMatic are committed to providing best-in- class mobile tools and services, and believe that information sharing is crucial in aligning the digital industry towards best practices and, ultimately, growth in mobile advertising.
In their QMI report for calendar Q1 2016, they have updated and added several key benchmarks for mobile advertising performance around pricing, volume and growth. Note that each report provides a quarterly snapshot, and directional data might not be comparable with prior quarter reports.
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